weDo/ Professional is a new eco-ethical haircare brand that is on a mission to help people transition to a happier, healthier, & more sustainable lifestyle through acts, not words. weDo/ was created by a small group of people within Wella Company sharing a common passion for sustainability. Coming together to act and push for positive change within the company by challenging traditional processes. Driven by determination, the team co-created with Wella's hairdressers and scientists weDo/ Professional – a new natural brand of which all products are designed to be more eco-ethical, Vegan Society certified, and Cruelty Free International approved while delivering professional performance.
From its origination, weDo/ Professional is acting together with its community of #weDoers by collecting 8 plastic bottles from the environment for every weDo/ Professional product sold together with Plastic Bank– an international organisation that fights against plastic pollution entering the oceans while improving the lives of those collecting it. While all weDo/ products are designed to be recyclable and are made from up to 94% recycled plastic depending on the product, we simultaneously work on new ways to decrease our plastic impact, with solid forms for example.
8 million tonnes of plastic flow into the oceans every year
We are surrounded by 2 billion tonnes of plastic, of which 8 million tonnes flow into the oceans every year. This is a global issue we all share, so in order to solve it, we have to work together. We believe there is no better way to help make things change than partnering with Plastic Bank... and acting with you!
weDo/ believe that by acting all together, we will make a difference! That's why we are partnering with Plastic Bank... and you! To help fight ocean plastic while alleviating poverty. For every weDo/ product bought, 8 plastic bottles will be collected from the environment.
