Description

Shampoo, a resurfacing and illuminating system shampoo. The professional formula, enriched in Polyphenol present in the açai berry extract, provides nourishment and helps to smooth damaged hair. The shampoo gently cleanses the hair and emphasizes multidimensional shine of blonde hair. The formula works to enhance the natural glossiness and shine of blonde hair, leaving locks soft, supple and replenished with moisture and radiance. For a professional blonde hair result, apply the three-step Blondifier haircare routine including the deep nourishing mask and the Blondifier leave-in cream.

At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics.

The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.

HOW TO USE:

Apply evenly on wet hair. Lather. Rinse thoroughly. Follow with Blondifier conditioner or mask