DIA Richesse is a rich demi-permanent crème hair colour formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.
Illuminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for an ultra trendy result with a shiny reflective finish and very soft touch.
- Perfect coverage suitable for those with less than 70% white hair.
- Up to 6 weeks
- Up to 1.5 levels tailored intensity.
- Depending on the service provided by your professional hairdresser total service time may vary.