L'Oreal DiaRichesse Semi Permanent Hair Colour 50g

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DIA Richesse is a rich demi-permanent crème hair colour formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.

Illuminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for an ultra trendy result with a shiny reflective finish and very soft touch.



  • Perfect coverage suitable for those with less than 70% white hair.


  • Up to 6 weeks


  • Up to 1.5 levels tailored intensity.


  • Depending on the service provided by your professional hairdresser total service time may vary.

6 Reviews

  • 5

    Published by Deborah Finemore on 24th Apr 2024

    Same colour every time. Highly recommend.

  • 5
    Great product, Affordable & Best of all, it...

    Published by Joanne Hernandez on 29th Dec 2023

    L'Oreal DiaRichesse Semi-permanent Hair Colours No.5 & No.5.13 50g are fantastic coverage for my white hair. Best of all, it works & makes me feel younger again. Thank you. I recommend these products.

  • 5
    Fantastic Colours, best of all it works. L'Oreal DiaRichesse Semi-Permanent

    Published by John Hernandez on 27th Dec 2023

    I just love this product, I use the No. 5 & No. 5.13. No. 5.13 is used at the front of my hair & No. 5 is used at the back of my hair. It covers the white hair, well. I definitely love & recommend this product.

  • 4
    L'Oreal DiaRichesse Semi Permanent Hair Colour...

    Published by Parisa Nejad on 20th Sep 2023

    L'Oreal DiaRichesse Semi Permanent Hair Colour 50g

  • 5

    Published by Adriana Lidden on 14th Sep 2023

    happy customer

  • 5
    Excellent product!

    Published by Viviana Mayra Brittes Potter on 7th Apr 2023

    Good cover, liked a lot. Recommend:)

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